How my Word Cloud Reveals What Makes Black Cat Treasure Hunts Special.

Posted on: 04/03/2026

By Tim Carter (Owner at Black Cat Treasure Hunts) 

I asked AI to come up with a word cloud that related to my treasure hunt website and the key features I am trying to get across. It was interesting to see which words and phrases made the cut. I give my opinion on what it got right and wrong or what maybe I need to change to help it to get it 100% right! If you are interested in booking one of my treasure hunts then I think you will find the following useful.               

                                 HEN PARTIES    CORPORATE GROUPS
                  UNIQUE EXPERIENCES  BIRTHDAYS  CELEBRATIONS
             HIDDEN GEMS   CREATIVE ROUTES  PERSONALISED STORIES
         DISCOVERY   ADVENTURE   TEAMWORK   MAPS    CHALLENGES
      OUTDOOR  FUN   CITY EXPLORATION   GROUP ACTIVITIES   ROUTES
                     BRIGHTON  TEAM BUILDING   SUSSEX
                 BLACK CAT TREASURE HUNTS  BESPOKE EVENTS
                      FUN    TREASURE HUNTS   LONDON
          PUZZLES  CLUES   LOCAL KNOWLEDGE  TEAM BONDING
             SUSSEX TREASURE HUNTS   LONDON TREASURE HUNTS
                          UNIQUE ROUTES    TREASURE TRAIL

What did AI get right/wrong (top 5 lines):
Certainly it is fair to say that hen parties and corporate groups are core target groups for Black Cat Treasure Hunts. I enjoy writing specific, new, treasure hunts  for them and often being there on the day to help organise and do the marking. 
Unique experiences is definitely a phrase I am happy to see in there. It is really a `unique` selling point for Black Cat! Birthdays and celebrations confirm the majority of the rest of the type of bookings that I aim for. The online treasure hunts are covered further down with only treasure hunts for foreign students not really represented. I had an enquiry for 66 French students yesterday, so maybe the message is getting through somewere even if AI has not noticed it!
The third line contains three excellent phrases. Hidden gems are what I am always on the look-out for when creating a new treasure hunt. This could take the form of a new piece of striking street art or even
an intriguing side street that I haven`t used before. Hidden gems therefore links neatly to creative routes. Everyone who visits Brighton (or anywhere covered by Black Cat for that matter) want to cover as broad a cross-section as possible in the available time. Creative routes achieve this and Black Cat is a master! Personalised stories references the use of personal information (and photos) adopted in many treasure hunts created by Black Cat. All hen party, birthday and celebration treasure hunts use this method.
The fourth and fifth lines really capture what you could expect on a Black Cat treasure hunt. Discovery,  adventure and city exploration (towns too really!) perfectly illustrate what I am after. Teamwork, challenges, outdoor fun and group activities are all certainly what you will encounter. The only word I would not have included in this section is maps. I do not use maps, preferring to put the emphasis on clear directions only when you need to change direction. Maps can be confusing and will often slow a team down if used. The word routes is used again but I think the phrase different (or creative as in line 3) routes would have been better as I have a collection of routes across the county of Sussex and in London. In Brighton alone I have lost count of the different number of routes I have used depending on where people like to start and finish.

What did AI get right/wrong (middle 3 lines. Lines 6,7,8):
These lines really look at the most important parts of Black Cat Treasure Hunts` business and are  more basic words because of that maybe. Brighton team building reminds you that Brighton is central to Black Cat Treasure Hunts` activity whilst companies from across the country (particularly London) and across the World on occasions choose the city for a fun and engaging team building activity. Sussex is rightly mentioned as a core word. The on-line, downloadable treasure hunts are set across East and West Sussex. Black Cat already has 9 team building treasure hunts booked for Chichester this year for example to prove that he is not a one trick pony! (one trick cat?!)
Line seven emphasises the brand that is Black Cat Treasure Hunts. The inquisitive cat logo and the gentle humour used in the treasure hunts themselves are part of the discovery yet laid back combination. Bespoke events covers a wide range of Black Cat Treasure Hunts products. If you have a theme you want to use or a product to launch or your own guidelines an agenda then I`m all up for it. My favourite quote prior to writing a team building treasure hunt for a team of insurance investigators was, "...please make some of this as hard as possible. It wouldn`t be the worst thing if some of them got a little lost!"
The last line in the middle mentions fun, treasure hunts and London. Obvious, but clear as to what you will get and a reminder that Black Cat is always happy to venture outside Sussex for a trip to the capital. I am due to set a treasure hunt around Hyde Park soon.

What did AI get right/wrong (bottom 3 lines. Lines 9,10 and 11):
AI starts line 9 with puzzles. I am not sure this deserves to be included. I include cryptic clues and I will have challenges that may have you puzzled but puzzles like mathematical conundrums and things that are not about what you can see or do on route do not feature that often. I will include them on request if it is a particular interest of the person it is for.
Clues, local knowledge and team bonding are much more appropriate choices. The questions, which are in order will provide the clues as to where to look for the answers. Local knowledge is a speciality of Black Cat. I have lived in different places across Sussex (I still live in Sussex), I have worked in Brighton and I went to University in Chichester. I have the knowledge that other companies may not. Team bonding is slightly different to team building and, whichever way you consider those two, is a significant outcome of a Black Cat treasure hunt. Having fun whilst finding the right answers and completing amusing challenges definitely leads to team bonding.
Sussex treasure hunts and London treasure hunts in line 10 is re-inforcement of where I am talking about in terms of speciality but, and you might need to whisper this, I also consider enquiries for elsewhere. I have written treasure hunts in Norfolk (and..er..Kent, Hampshire and Surrey). You may need to make those `long distance ones!` (ha ha!) worth my while though.
Line 11 mentions unique routes, which I have established to be entirely accurate. At this point I should add that the majority (not quite all) of national treasure hunt companies with treasure hunts set in Brighton normally only have one route around the city because they do not have time to set and check more. I work around where you are (accommodation/restaurant/pub/previous activity) and where you want to be. Treasure trail is listed as the last word. I think AI is slightly off track here as the phrase is a bit vague. If I attend treasure hunts I will provide some `treasure` (often fun medals and a tiny trophy) and I suppose trail is another word for route.
So...on the whole I think AI was accurate with a few doubtful inclusions but, as AI will tell you, it is only as good as the material it works with. If you check Black Cat Treasure Hunts reviews (Google Maps/website testimonials/Tripadvisor) you will note across the board 5* (just saying AI...keep up!)

To start your bespoke treasure hunt today, contact me (Tim or Black Cat as you wish!) on:

Email: info@blackcattreasurehunts.co.uk

Phone: (01323) 655346